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Choosing the Right Technology for Software Startups

A Guide to Avoiding Structural Pitfalls and Growing Efficiently

Bora Erbaşoğlu
8 min readSep 25, 2024

In the high-stakes environment of software startups, choosing the right technology for the project can be the difference between success and failure. The correct technology stack allows startups to grow rapidly, respond to the market proactively, and foster steady growth. On the other hand, picking the wrong technologies that do not align with the scope of the project or the vision of the business can lead to technical burden, stagnation, or complete breakdown. In this article, i discusses the most important aspects to keep in mind when considering the technology for software projects, and provides business recommendations aimed at preventing common structural errors while allowing expansion.

1. Establish Clear Business Objectives before Considering the Technology

Prior to the consideration of specific technologies, it is necessary to have a coherent picture of what the business objectives of the startup are. In most cases however, technology teams tend to gravitate towards the latest, most interesting or most trendy programming languages and frameworks without really grasping what the project is all about. This is often a reason for a disconnect between…

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Bora Erbaşoğlu
Bora Erbaşoğlu

Written by Bora Erbaşoğlu

Predictive Development Manager, AI Researcher, Python,React, React Native, PHP, Java Expert professionally since 1999. Open for consulting & dev projects

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