Why Experienced Developers Struggle in Startups: The Pitfalls of Over-Technical Thinking

We’ve all experienced this :)

In today’s economy, it is common for new ventures to seek to revolutionize an existing business, introduce innovative ideas on a constant basis and grow in an accelerated manner. Most of those promising startups tend to involve hiring those who have been in the industry for a long time and assuming that with them will come fast success because of their technical skills. However, it is often the case that such skilled and knowledgeable professionals, most of whom understand the notions of a startup incubator, somehow fail to do so in real life. This contradiction has quite a few explanations, the most prominent of them being adverse effects of the belief in the supremacy of technology above all else when it comes to doing business and making decisions.

The Startup Environment: A Different Beast

First, it should be emphasized that a startup, by far, is not an evolutionary stage of a company, nor is it a new business model that already exists somewhere and needs to be copied, or simply launched by the application of a few marketing tactics. It is the buzz word and the concept. It does not mean that before any set of repeatable steps is produced by such a company and its…